A Fragmented Reality
Market research increasingly relies on independent professionals operating across countries, methodologies, and clients.
Yet this reality remains highly fragmented. Independents often work in isolation, with uneven visibility, inconsistent standards, and limited collective representation. For agencies and clients, identifying reliable, qualified partners can be time-consuming and uncertain. The ecosystem exists but without a shared structure, trust is built case by case, not systemically.
A Shared Professional Framework
The MRCA provides a common professional framework designed to bring coherence to this fragmented landscape.
It defines clear principles around ethics, competence, experience, and professional conduct, without imposing rigid models or academic constraints. This framework is not a marketplace, nor a network for promotion, it is a reference structure that aligns independent professionals around shared expectations and responsibilities, while remaining adaptable to different markets and practices.
From Isolation to Collective Credibility
By operating within a shared framework, independent professionals move from individual positioning to collective credibility.
Membership signals reliability, professionalism, and alignment with recognized standards, both to peers and to clients. For agencies and organizations, the MRCA reduces uncertainty by offering a trusted point of reference. The result is a more transparent, credible, and connected professional environment; benefiting independents, partners, and the broader market research ecosystem.