Why Certification Matters
Trust needs a standard.
Independent market research professionals operate in a fragmented, highly globalized environment.
Skills, experience, and ethics vary widely, yet clients and agencies are expected to trust outcomes that directly inform strategic decisions.
The MRCA certification exists to create a shared reference point: one that reassures clients, strengthens independent professionals, and elevates standards across the research ecosystem.
From Claim to Proof
Certification is not a badge. It is a signal of professional reliability.
MRCA certification is designed for independent researchers, fieldwork specialists, moderators, analysts, and consultants operating across qualitative and quantitative disciplines.
It validates not only technical expertise, but also professional conduct, transparency and accountability; elements often invisible but critical to trust.
Outcomes for Clients and Independents
A clear framework, not an academic institution.
MRCA certification is intentionally practical.
It is not an academic degree, nor a closed guild. It is a living professional framework built around real-world research practices.
The certification process focuses on: professional experience and role clarity, ethical and methodological alignment, ability to collaborate within complex research ecosystems.
The objective is simple: to make trust visible for independents, agencies, and global clients alike.
