It looks efficient. It sounds coherent. But something essential is quietly missing. AI moderation is becoming part of everyday research workflows, and for many people in the industry, it already feels like…
Fieldwork
Synthetic Data Is Rising, But What Happens to Real Fieldwork?
It promises speed, control, and scalability. But it also raises a more uncomfortable question about what we are actually measuring. Synthetic data is no longer a side topic in market research. It…
Market Research Is Not a Network
And that’s the problem… Over the past decade, market research has increasingly been described as a “community”, a “network”, or an ecosystem of connections. Platforms, groups, and informal collectives have multiplied, promising visibility, collaboration, and opportunity.