Communities create visibility and connection, but they do not necessarily create consistency. Over the past few years, the industry has seen a growing number of communities, collectives, and informal networks bringing researchers…
Standards
Trust Crisis in Market Research, Who Do Clients Still Believe?
More data is being produced than ever before, yet it is becoming harder to know what to rely on. There is a growing sense across the industry that something is shifting in…
AI Moderation Is Not Moderation, Even If It Looks Like It
It looks efficient. It sounds coherent. But something essential is quietly missing. AI moderation is becoming part of everyday research workflows, and for many people in the industry, it already feels like…
The Freelance Boom in Research Is Real, But So Is the Fragmentation
It brings flexibility and expertise, but it also exposes a weakness that has not been fully addressed. The number of independent researchers has increased significantly over the past few years, to the…
Synthetic Data Is Rising, But What Happens to Real Fieldwork?
It promises speed, control, and scalability. But it also raises a more uncomfortable question about what we are actually measuring. Synthetic data is no longer a side topic in market research. It…
Trust Is Not a Badge. It’s a Structure.
Trust cannot be claimed. It must be built into how work is done. In market research, trust is often treated as a symbol. A label. A badge attached to a name, a…
Why Independent Research Needs Its Own Standard
Independent research has always existed. What has been missing is a structure built for it. Independent market research did not emerge as an alternative to agencies. It existed long before research became institutionalised.