Communities create visibility and connection, but they do not necessarily create consistency. Over the past few years, the industry has seen a growing number of communities, collectives, and informal networks bringing researchers…
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Platforms Are Eating Market Research, Slowly but Surely
They promise speed, access, and simplicity, but they also change the way research is structured in ways that are not always visible. Over the past few years, platforms have become increasingly central…
The Freelance Boom in Research Is Real, But So Is the Fragmentation
It brings flexibility and expertise, but it also exposes a weakness that has not been fully addressed. The number of independent researchers has increased significantly over the past few years, to the…
The Invisible Cost of Working Alone in Market Research
Working alone reduce noise. It also removes protection. Independent market research offers clear advantages. Autonomy, focus, and proximity to the work itself are often cited as reasons for leaving organisational structures. For…
Why Independent Research Needs Its Own Standard
Independent research has always existed. What has been missing is a structure built for it. Independent market research did not emerge as an alternative to agencies. It existed long before research became institutionalised.