More data is being produced than ever before, yet it is becoming harder to know what to rely on. There is a growing sense across the industry that something is shifting in…
Market research
Platforms Are Eating Market Research, Slowly but Surely
They promise speed, access, and simplicity, but they also change the way research is structured in ways that are not always visible. Over the past few years, platforms have become increasingly central…
AI Moderation Is Not Moderation, Even If It Looks Like It
It looks efficient. It sounds coherent. But something essential is quietly missing. AI moderation is becoming part of everyday research workflows, and for many people in the industry, it already feels like…
Synthetic Data Is Rising, But What Happens to Real Fieldwork?
It promises speed, control, and scalability. But it also raises a more uncomfortable question about what we are actually measuring. Synthetic data is no longer a side topic in market research. It…
Why Most Research Associations Don’t Work for Independents
Most associations were built for organisations. Independents were added later. Professional research associations play an important role in the industry. They define ethical principles, promote best practices, and represent the profession at…
Market Research Is Not a Network
And that’s the problem… Over the past decade, market research has increasingly been described as a “community”, a “network”, or an ecosystem of connections. Platforms, groups, and informal collectives have multiplied, promising visibility, collaboration, and opportunity.