Working alone reduce noise. It also removes protection. Independent market research offers clear advantages. Autonomy, focus, and proximity to the work itself are often cited as reasons for leaving organisational structures. For…
Freelance
Why Most Research Associations Don’t Work for Independents
Most associations were built for organisations. Independents were added later. Professional research associations play an important role in the industry. They define ethical principles, promote best practices, and represent the profession at…
From Freelancer to Trusted Expert
Experience alone does not create trust. Recognition does. In market research, the term “freelancer” is often used as a generic label. It groups together professionals with very different levels of experience, responsibility,…
Market Research Is Not a Network
And that’s the problem… Over the past decade, market research has increasingly been described as a “community”, a “network”, or an ecosystem of connections. Platforms, groups, and informal collectives have multiplied, promising…
Why Independent Research Needs Its Own Standard
Independent research has always existed. What has been missing is a structure built for it. Independent market research did not emerge as an alternative to agencies. It existed long before research became…