Communities create visibility and connection, but they do not necessarily create consistency. Over the past few years, the industry has seen a growing number of communities, collectives, and informal networks bringing researchers…
Insights
Trust Crisis in Market Research, Who Do Clients Still Believe?
More data is being produced than ever before, yet it is becoming harder to know what to rely on. There is a growing sense across the industry that something is shifting in…
Platforms Are Eating Market Research, Slowly but Surely
They promise speed, access, and simplicity, but they also change the way research is structured in ways that are not always visible. Over the past few years, platforms have become increasingly central…
AI Moderation Is Not Moderation, Even If It Looks Like It
It looks efficient. It sounds coherent. But something essential is quietly missing. AI moderation is becoming part of everyday research workflows, and for many people in the industry, it already feels like…
The Freelance Boom in Research Is Real, But So Is the Fragmentation
It brings flexibility and expertise, but it also exposes a weakness that has not been fully addressed. The number of independent researchers has increased significantly over the past few years, to the…
Synthetic Data Is Rising, But What Happens to Real Fieldwork?
It promises speed, control, and scalability. But it also raises a more uncomfortable question about what we are actually measuring. Synthetic data is no longer a side topic in market research. It…
The Invisible Cost of Working Alone in Market Research
Working alone reduce noise. It also removes protection. Independent market research offers clear advantages. Autonomy, focus, and proximity to the work itself are often cited as reasons for leaving organisational structures. For…
Trust Is Not a Badge. It’s a Structure.
Trust cannot be claimed. It must be built into how work is done. In market research, trust is often treated as a symbol. A label. A badge attached to a name, a…
Why Most Research Associations Don’t Work for Independents
Most associations were built for organisations. Independents were added later. Professional research associations play an important role in the industry. They define ethical principles, promote best practices, and represent the profession at…
From Freelancer to Trusted Expert
Experience alone does not create trust. Recognition does. In market research, the term “freelancer” is often used as a generic label. It groups together professionals with very different levels of experience, responsibility,…